Vuluntourism was something we’d never heard about before working with Hands Up Holidays to develop their brand identity.
Their proposition is simple! Plan a luxury holiday in a developing part of the world and during your stay volunteer to do some good while you’re away. It could be a day or maybe more. Getting your hands dirty building a school or sharing skills in such things as I.T. Either way not only do you go on holiday but you come home leaving a piece of your legacy behind.
We developed an identity based around a fingerprint with a heart at the centre. We also developed the strapline ‘Luxury Holidays, Lasting Legacies’. Once the identity was established we moved on to design their new website. The website is currently in development.
